Privacy at the core: Firefox is a safe and configurable browser that allows you to completely tune and shape the privacy level you want based on your need.

You type, and Firefox figures out what you want to do.

Powerful search bar: The intelligent search and address bar lets you either search or type an exact URL address automatically and seamlessly.

Optimized: Firefox browser offers a well-optimized, leaner, and faster experience to the users as it uses less memory, can handle lots of tabs without lagging as well as in-browser 3D games.

It’s more “Firefox”, less just “fox.”įirefox says the branding shift should come together “over the next few months” - so if you’re a fan of the classic logo, it’ll still be hanging around for a while.

If it’s a choice between the two systems, I like System 2 - but I’ve always liked the existing Firefox logo, and that’s the set that feels like more of an update and less of a complete replacement. The masterbrand would be the primary one used for representing the brand as a whole, while those beneath it could each represent an individual product. The work was presented in two potential “systems,” each composed of one “Masterbrand” logo and 11 auxiliary logos. But eventually, Firefox will be getting a new logo or, more accurately, new logo s. The whole thing might sound a bit up-in-the-air right now, and that’s mostly intentional - it’s still pretty early days in the process. They might tweak things over time (and they’re asking for feedback), or just go back to the drawing board all together. While they shared a few work-in-progress potential logos, they were quick to note that none of them are final. With side projects like Firefox Rocket (the company’s browser for connections with less bandwidth) and Firefox Reality (Firefox, but for virtual reality), the company is finding it needs a bit more wiggle room with its design language. In a blog post about “evolving the Firefox brand,” Mozilla Creative Director Tim Murray outlines the company’s thinking: Firefox isn’t just one browser now. That logo (or some iteration between the two) has been the browser’s logo since it launched back in 2002.

When you think of “Firefox,” you probably think of something that looks like this:

Mozilla firefox logo 2002