With an Internet connection, we’d be able to use Dropbox’s brand new Camera Uploads feature to beam live photos from our balloon back to “mission control.” And it worked! Sort of.

At 100,000 feet above the ground, these photos and videos would capture the curvature of the Earth! In true Dropbox spirit, there’s also an added twist: we wanted the balloon to have Internet the entire flight. Attached were two Android smartphones: one programmed to take periodic photos, and the other to record video of the entire flight. It immensely contributed to increase brand awareness.Intro To do this, we decided to launch a high altitude helium balloon into the stratosphere. Spotify worked with Facebook to make its users automatically share what they were listening to on their profile. Success followed and people started to publish their own videos and it led to the Youtube we all know today. Youtube has used a very edgy method to get more crowd, which was to pay women so that they publish striptease videos on the platform. Find out what people like, and give it to them The website they designed aimed for simplicity and consisted in two main components: an Explainer Video and a button to Download.

It helped them reach a 10% increase in conversions. Make a video that will go viralĭropbox, again, had the idea to take everything that worked on Youtube (Lolcats and memes), and mix them into a superb video that explained the concept and created the buzz. They benefited from the popularity of Craiglist and hacked their way into being today the major platform for booking short term accommodation. Use your enemiesĪirbnb used Craiglist system to automatically post every listing an user would make on its website, to a Craiglist listing. It also has to be easy, if the process is too arduous, you won’t get as many referrals. But you can’t expect the user to do that unless he’s already satisfied with your service, so timing also comes into account.

Dropbox had a simple but great idea to allow its users to earn free additional space by inviting friends and make them sign up to the service.

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